Boys&Girls Lookbook

The project

I designed the lookbook around the strong, bold patterns which were integral to the fun brand at the time. Most of the Boys&Girls’ collections are marketed with a wide colour palette, I thought focussing on one colour might stand out more as a result.

Designing the lookbook resulted in a micro-brand for the new collection, which informed the design of all the relevant touchpoints.

It was lovely to work with such a bold, fun brand. This meant I could pull out lots of different elements and really play with the design.

The brief

Design the 2020 lookbook for children’s clothing brand, Boys&Girls

About

Project overview

Boy&Girls Lookbook

Project gallery

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